05Web apps · Plugins · Integrations

When a themewon't cut it.1

Hand-coded marketing sites, booking and multi-vendor platforms, pricing engines, custom WordPress plugins and the integrations that hold a business together.

  • Fixed quote before we start
  • Senior specialists, no juniors
  • You own everything
  • 1,000sof configurations tested on one pricing engine
  • 3apps in one booking platform
  • 30days of post-launch support included
Healthcare & RCMSaaSBeauty & hairFashion & shapewearHome fragranceAutomotive partsIndustrial B2BLuxury watchesDental & clinicsHome servicesHospitalityGolf & lifestyle

ASound familiar?

The problems we
get hired to fix.

01

Off-the-shelf plugins almost fit

You're bending your business around software instead of the other way round.

02

Your pricing is too complex for a calculator

Real quotes depend on rules, options and materials that no generic tool can handle.

03

Systems don't talk to each other

Orders, stock, CRM and accounting live in separate tools and someone retypes everything.

BWhat you get

Everything it takes.
Nothing it doesn't.

One senior team covering strategy, design, build and growth, so nothing gets lost between freelancers.

Hand-coded websites

Fast, distinctive marketing sites with real motion, like the one you're on.

Web apps

Customer portals, dashboards and booking systems on Next.js and PostgreSQL.

Custom WordPress plugins

Bespoke functionality with admin screens your team can actually use.

Price configurators

Rule-based pricing engines with server-side verification at checkout.

API & ERP integrations

Connect your store, CRM, ERP, payments and inventory into one flow.

Scrapers & automation

Data pipelines that collect, clean and import information for you.

CWhat we can achieve

Real numbers from
real projects.

£589.22to the penny

A windows pricing engine matched the client's own hand-worked quote exactly.

1,000sof tests

Random configurations compared between the browser and server engines.

3apps, 1 platform

Guest booking site, hotel partner portal and super-admin panel.

97/100SEO score

This hand-coded site, scored by our own audit tool.

DCase studies

Proof, not
promises.

Client names are kept private. Ask us on WhatsApp and we'll walk you through the full story, screenshots included.

Case 01 £589.22 matched to the penny

Windows & doors · UK

Custom WordPress plugin · WooCommerce

Challenge
Complex per-product pricing with wastage, reinforcement and glass rules that no off-the-shelf configurator could handle.
What we did
Built a bespoke plugin with its own database, matching browser and server pricing engines, a spreadsheet-style pricing manager, versioned price lists and a clickable window drawing.
Result
Reproduced the client's own worked example to the penny, with every checkout price re-verified on the server.
Case 02 3 apps, one platform

Hotel booking · UAE

Next.js · PostgreSQL · Multi-vendor

Challenge
A bilingual booking marketplace needing a guest site, a portal for partner hotels and a central admin.
What we did
Designed a three-app platform with local currencies and payment gateways, delivered across four milestones.
Result
One platform where guests book, hotels manage inventory and the owner runs commissions.
Case 03 97 SEO score out of 100

Gen-1 Digital · this site

Hand-coded theme · GSAP · On-server audit tool

Challenge
An agency site that had to feel custom, load fast and generate leads on its own.
What we did
A hand-coded WordPress theme with scroll-driven motion, plus a self-hosted audit plugin that scans visitors' sites without any third-party service.
Result
The site you're on, scoring 97/100 on our own SEO audit.

EOur process

Clear steps.
No black boxes.

  1. Discovery

    We map your workflow, rules and integrations before writing a line of code.

    Week 1
  2. Technical scope

    Architecture, data model, milestones and a fixed price you can plan around.

    Week 1–2
  3. Build in milestones

    Working software delivered in stages on a staging server you can test.

    Weeks 2–8
  4. Test with real data

    Automated tests plus your real-world examples, checked line by line.

    Ongoing
  5. Launch & support

    Deployment, documentation and 30 days of fixes and tweaks.

    30 days

FWhat makes us different

US-agency quality.
Without the US-agency bill.

We're a small senior studio in Karachi working with brands in the US, UK and beyond. Same tools, same standards, a fraction of the overhead.

I

Senior people do the work.

The specialist you speak to is the one building your project. No hand-offs to juniors.

II

Fixed quotes, milestone billing.

A written scope and fixed price before we start. You pay as working milestones land.

III

Nothing breaks your live site.

Every change is built on staging or a copy theme and only goes live once you approve it.

IV

You own everything.

Code, content, domains, ad accounts and tracking stay in your name. Always.

AreaWith Gen¹Typical US agencyFreelance marketplace
Who does the workA senior specialistAccount manager + juniorsVaries by gig
PricingFixed quote, 40–60% lessRetainers + hourlyCheap, then add-ons
Strategy + executionBoth, one teamBothExecution only
UpdatesWhatsApp, same dayWeekly callsInbox messages
Staging before liveAlwaysUsuallyRarely
Lock-inNone6–12 month contractsNone

GPricing

Simple,
upfront pricing.

Starting prices in USD. Your exact quote is fixed in writing before any work begins.

05 / Custom Development Most picked

Custom Build

From$2,400

  • Discovery & technical scope
  • Next.js, WordPress or Shopify apps
  • API, CRM & payment integrations
  • Milestone billing
  • 30 days of post-launch support
Scope my project ↗

HFAQ

Good
questions.

How do you price custom projects?

After discovery we give you a fixed price split into milestones. You pay as each working stage is delivered, so there are no open-ended invoices.

Do I own the code?

Yes. You own all the code, data and accounts. We hand over the repository and documentation at launch.

Can you work with my existing site or system?

Usually, yes. We build plugins and integrations that plug into your current WordPress, Shopify, CRM or ERP rather than replacing everything.

What happens after launch?

Thirty days of fixes and small tweaks are included. After that, we offer monthly support or pay-as-you-go updates.

You're in Pakistan. Will time zones be a problem?

No. We overlap with US mornings and evenings, reply on WhatsApp the same day, and plan milestones so you always wake up to progress.

ILet's talk

Ready when
you are.1

Tell us a little about your project and we'll reply on WhatsApp with next steps and a quote, usually within the hour during the working day.

Or message us directly +92 312 5190789 ↗
01 What do you need?
02 When?
03 About you optional