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G¹Web & growth studio

Shopify · WordPress · SEO · Ads · Creatives

Built to be found, clicked, bought and first.1

We design and build Shopify & WordPress stores, run full-scale SEO and paid ads, and make the product creatives that sell. So your brand is the first option, not the other one.

Start on WhatsApp↗ What we do↓
NewRun a free 30-second SEO or design audit of your site →

00The studio

Gen¹ is a small, senior studio of developers, SEOs, media buyers and designers. We build stores that load fast, rank on page one and get cited in AI answers. Then we put paid media and creatives people actually stop for behind them, so the traffic turns into revenue.

0daysfrom publish to #1 on Google, cited in AI Overviews
0niche-relevant backlinks placed across client projects
0products migrated into a single Shopify catalogue
0marketsUS · UK · South Africa · UAE · Europe
Shopify1WordPress1Full-scale SEO1Google Ads1Meta Ads1Product imagery1Custom builds1
Liquid1WooCommerce1Elementor1Next.js1Merchant Center1GTM · GA41Semrush1Matrixify1Figma1

01Services

Five things.
Done properly.

Everything a brand needs to get found and get bought, under one roof, run by the people who actually do the work.

01Build

WordPress & Shopify Development

Stores and sites that are fast, easy for your team to edit, and built around how you actually sell. From a single landing page to a 20,000-product catalogue.

  • Custom Shopify themes & Liquid sections
  • Shopify Plus & B2B
  • WordPress / WooCommerce
  • Elementor sites you can edit
  • Platform migrations
  • Bulk catalogue imports
  • Speed & Core Web Vitals

1Migrated a 22,374-product fasteners catalogue to Shopify, with new SKUs, rewritten descriptions and B2B volume pricing.

02Get found

Full-Scale SEO

Technical, on-page, content and authority in one joined-up strategy built for Google and for AI answers. Semantic briefs, topical maps and links from sites that actually matter in your niche.

  • Technical audits & fixes
  • Semantic briefs & topical maps
  • On-page & schema
  • Daily blog engines
  • Link building & guest posts
  • Local SEO & Google Business Profile
  • AI Overview / GEO

1New SaaS page crawled, indexed, ranked #1 and cited in Google's AI Overview within 4 days.

03Get clicked

Ads & Marketing

Performance Max, Search, Display and Meta campaigns, with conversion tracking you can actually trust, so the algorithm bids on real sales, not noise. Plus social media that keeps the brand alive between launches.

  • Google Ads: PMax, Search, Display
  • Meta & Instagram ads
  • Merchant Center feeds
  • GTM, GA4 & enhanced conversions
  • Social media management
  • Landing pages & CRO

1Found six figures of phantom "conversion value" in a client account and rebuilt tracking around real purchases only.

04Get noticed

Product Imagery & Creatives

Editorial product shots, lifestyle scenes and ad creatives in every ratio a platform asks for. Colour-locked to your real products, never generic stock.

  • Studio & editorial product shots
  • Lifestyle scenes
  • Ad sets: 1:1 · 4:5 · 9:16 · 1.91:1
  • Display banners
  • Homepage & campaign banners
  • Blog thumbnails & graphics

1Editorial campaign sets for a shapewear label, with garment colours matched to the real pieces, shot by shot.

05Go custom

Custom Website Development

When a theme won't cut it. Hand-coded marketing sites with real motion, booking and multi-vendor platforms, pricing engines, custom WordPress plugins and the integrations that hold a business together.

  • Hand-coded sites with GSAP motion
  • Web apps on Next.js & PostgreSQL
  • Booking & multi-vendor platforms
  • Custom WordPress plugins
  • Price configurators & calculators
  • API, ERP & CRM integrations
  • Scrapers & automation

1Built a WordPress pricing engine for a UK windows brand. Server-verified prices, tested across thousands of configurations.

+Also on the menu

  • Social media managementContent calendars · Community · Paid social · Content calendars · Community · Paid social ·
  • Link building & outreachGuest posts · Niche edits · Press releases · Guest posts · Niche edits · Press releases ·
  • Store migrationsWix → Shopify · Woo → Shopify · Scrapers · Matrixify · Wix → Shopify · Woo → Shopify ·
  • Tracking & analyticsGTM · GA4 · Enhanced conversions · Consent mode · GTM · GA4 · Enhanced conversions ·
  • SEO audits & proposalsTechnical · On-page · Off-page · Local · Technical · On-page · Off-page · Local ·

02Full-scale SEO

From page three
to position one1

  1. 01
    Audit

    Crawl, Core Web Vitals, indexation, competitors, gaps.

  2. 02
    Fix

    Headings, titles, schema, canonicals, redirects, speed.

  3. 03
    Content

    Topical maps and semantic briefs written for Google and AI answers.

  4. 04
    Authority

    Niche-relevant links and digital PR that move rankings.

Gyour money keyword⌕
✦ AI Overview

Sources include yoursite.com, cited for the answer.

    Position9

    Check where your site stands with a free SEO audit →
    Illustration. Real result: a SaaS page we published went from zero to #1 and an AI Overview citation in 4 days.

    03Creative lab

    One product.
    Every placement.

    Google, Meta and TikTok all want different shapes. We design creative systems that hold up in every one of them. Switch the format, change the mood, write a headline.

    Format

    Mood

    Headline

    Studio demo. With your real products, shot and composed per placement.

    Amber glass reed diffuser with black reeds
    maison ·

    Calm, in every room.

    Shop the scents →
    1:1 · 1080×1080

    04Selected work

    Brands we've
    moved forward.

    A few of the brands we build, rank and run ads for. Names kept private. Ask us on WhatsApp for the full case study.

    +Industries we've worked in

    Healthcare & RCMSaaSBeauty & hairFashion & shapewearHome fragranceAutomotive partsIndustrial B2BLuxury watchesDental & clinicsHome servicesHospitalityGolf & lifestyle

    05How we work

    Clear steps.
    No black boxes.

    01

    Chat & scope

    A quick WhatsApp chat, then a written scope with milestones and a fixed price. No surprises later.

    02

    Audit & plan

    We dig into your store, search data, ads account and competitors before touching anything.

    03

    Build on a copy

    Work happens on a duplicate theme or staging site. You preview and approve. Live never breaks.

    04

    Launch & grow

    Tracking verified end-to-end, then monthly SEO, ads and creative cycles with honest reporting.

    06Pricing

    Senior work.
    Honest prices.

    Studio-grade builds and growth programs for US businesses, without US agency overhead. Every project gets a fixed quote before we start.

    01 / Build

    Store or Website

    A Shopify store or WordPress site designed around your products, fast on mobile and ready to rank.

    From$799

    • Custom design, no stock template look
    • Shopify or WordPress / WooCommerce
    • Up to 6 page templates
    • Speed, schema & on-page SEO setup
    • 2 revision rounds, 2–3 weeks
    Discuss this build ↗

    02 / Grow Most picked

    Growth Program

    SEO, Google & Meta ads and fresh creatives, run as one monthly program with one team.

    Monthly$699/mo

    • Full-scale SEO: technical, content, links
    • Google & Meta ads management
    • A new creative set every month
    • GTM, GA4 & conversion tracking
    • Monthly report + strategy call
    Start growing ↗

    03 / Rank

    SEO Program

    For brands that want to own their category on Google and show up in AI answers.

    From$349/mo

    • Technical fixes & on-page work
    • 4 researched articles a month
    • 6 niche-relevant backlinks a month
    • Google Business Profile & local SEO
    • Rankings & traffic reporting
    Plan my SEO ↗

    04 / Custom

    Custom Build

    Hand-coded sites, web apps, booking platforms, pricing engines and custom WordPress plugins.

    From$2,400

    • Discovery & technical scope
    • Next.js, WordPress or Shopify apps
    • API, CRM & payment integrations
    • Milestone billing
    • 30 days of post-launch support
    Scope my project ↗

    +Also on their own

    • Ads management only$299/mo + ad spend
    • Product imagery set · 12 images, every ratio$149
    • SEO audit & action plan · try the free mini audit$149
    • Store migration to Shopifyfrom $449

    Starting prices in USD. Your exact quote is fixed before work begins. Ad spend and third-party apps are billed separately.

    07FAQ

    Good
    questions.

    Where are you based, and do you work with international clients?

    We're in Karachi, Pakistan, and most of our clients are in the US, UK, South Africa, the UAE and Europe. We overlap with your working hours and keep you updated on WhatsApp, so time zones never slow a project down.

    Shopify or WordPress: which one should I pick?

    If you're mainly selling products with a strong checkout, Shopify usually wins. If you need heavy content, bookings, custom pricing logic or a lead-gen site, WordPress or a custom build is often better. Tell us what you sell and we'll recommend one honestly.

    Can you take over or fix an existing site?

    Yes. We regularly take over existing Shopify and WordPress sites: audits, redesigns, speed and SEO fixes, migrations. Changes are built on a copy and only go live after you approve them.

    How do you report SEO and ads results?

    Monthly reports from Search Console, GA4, your ad accounts and Semrush. Rankings, traffic, conversions and revenue. We report the numbers that pay your bills, not vanity metrics.

    Who owns the site, content and ad accounts?

    You do. Code, content, domains, ad accounts, Merchant Center and tracking all sit in your name. If we ever part ways, you keep everything.

    How do we get started?

    Send us a message on WhatsApp with what you need. We'll have a short chat, send a clear proposal with milestones, and start as soon as you're happy with it.

    08Let's talk

    Got a project?
    Let's make it first.1

    Pick what you need and we'll pick it up on WhatsApp, usually within the hour during the working day.

    Or message us directly +92 312 5190789 ↗
    01 What do you need?
    02 When?
    03 About you optional